The song received generally mixed reviews from most of the critics, who noted the song was a reminiscent of the darker themes of Rihanna's Rated R album (2009). "S&M" debuted on the U.S. Billboard Hot 100 at number fifty-three, and on the Canadian Hot 100 at number seventy-two. It also charted in countries such as Australia, Ireland and the United Kingdom, where it peaked at number thirteen on the UK R&B Singles Chart. The song's music video was directed by Melina Matsoukas.
Watch the just released Rihanna’s music video "S & M" off her album Loud below:
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